One Big Idea To Raise Money For Your ClubPosted by cwesterkamp on Jun 8, 2012 in Blog Posts | 0 comments
Join a FREE Advertising Network.
As the internet exploded in growth in the late 2000s, advertising networks began to emerge. The concept was simple: create a menu of hundreds of websites so that advertisers could select a group of them to deploy their banner ads based on audience characteristics. Websites made money just by joining the network without having to mount their own sales force.
Advertising networks provide sales representation for thousands of sites that gain value by being part of the network; value they wouldn’t have individually. This is especially true for sites that exist at the end of the long tail of the internet, adding their invenotry to create critical mass and a highly desirable audience for advertisers.
Clubs and schools simply do not have the time and energy to be sales people as well as coaches, teachers and administrators, nor do they necessarily have the experience and skills necessary to close valuable deals with advertisers. As Neil Payne, Technical Director at REAL Colorado SC put it, “Sales is a job that really requires you to be a sales person. And if you’re not a sales person, you’re going to be bad at it.”
Websites within the ad networks are categorized by content channels, demographics or geographic segments that appeal to advertisers. In 2011, an estimated 89% of US. Advertising Agencies worked with one or more Ad Networks. Ad Agencies site these 3 key reasons to working with Ad Networks:
a. The ability to reach difficult websites at the end of the Internet tail
b. The ability to target a highly desirable audience
c. Increased click thru and sales performance
Active Youth Network (www.activeyouthnetwork.com) is an advertising network for youth clubs that is FREE to join and completely turnkey. It provides clubs with over 70 years of sales experience and an aggressive adv. revenue sharing model so they can earn significant revenue each month. According to Nick Cavarra, President of Active Youth Network, “As a parent and a volunteer coach, we understand how important it is to help clubs raise money for our kids; the more clubs in our network, the more money each individual club will make”. For more information on how maximize revenue from your website, check out our blogs at www.activeyouthnetwork.com.