P&G’s Big Shift to Online Media
Posted by cwesterkamp on Mar 21, 2012 in Blog Posts | 0 comments Tracy Stokes of Forester Research recently blogged about Proctor & Gamble shifting their media focus to online marketing while cutting $10 BILLION from it’s TV budget over the next five years. As she points out, being the world’s largest advertiser, P&G is closely watched, and let’s face it, they pretty much invented modern marketing and advertising. Stokes notes: “In an...read more
